Thursday, April 20, 2006

BBC increases its presence on FM in Sri Lanka

Sri Lankans can now enjoy ten hours of BBC World Service programming, thanks to a new agreement with the Sri Lanka Broadcasting Corporation (SLBC). BBC output in English has increased by five hours on all SLBC national FM networks across the country in addition to programmes in Sinhala and Tamil.

BBC business development manager, Asia and Pacific region Michel Lobelle said, "I am delighted that listeners in Sri Lanka are now able to enjoy the full range of BBC programming in perfect sound quality on FM across the country. Sri Lanka is a key market for the BBC World Service and this new agreement consolidates our excellent relationship with SLBC."

SLBC chairman Sunil Sarath Perera said, "SLBC is proud to be associated with the world's leading international radio broadcaster and we look forward to building more bridges in the future."

Audiences listening in English can enjoy a broad mix of BBC programming ranging from news and current affairs to science and technology. Highlights include Newshour, which is 60 minutes of news and analysis of the day's top stories, and the interactive global news programme World Have Your Say, giving listeners an opportunity to share their views and questions on topical issues.

For sports fans, the BBC has daily hourly updates in news bulletins and Sports Round Up. Cricket enthusiasts can stay across the latest in World Cricket while football supporters tune into World Football. BBC programmes in English also tap into the world's cultural scene. The Beat is a guide to popular global music while On Screen brings the latest stories from the world of film, TV and video games.

Culture Shock looks at trends in cultural expression and Close Up gives listeners new insights into well established artistic movements.


Originally Posted on Thursday April 6, 2006 - 02:00pm (IST)

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