Monday, February 26, 2007

Will the Dialog TV broadcast of the ICC World Cup really be exclusive

Recently Dialog TV made a press release saying that they will be the exclusive satellite broadcaster for the ICC Cricket World Cup 2007 which means no other satellite broadcaster in Sri Lanka will be able to carry it on their network. We believe this has risen with the fact that SET Max will be exclusively available on Dialog TV which means that other Sri Lankan pay television channels such as LBN, Comet Cable and Multivision operated networks will not be able to access the SET Max feed.

A few days ago though Doordarshan which is India's state broadcaster also got access to the World Cup matches after coming to a settlement with SET Max thereby enabling them to carry the matches live.

So according to Dialog TV they are the only ones who can broadcast the World Cup live on pay television but LBN already has DD Sports and Comet Cable and the other operators frequently access DD Sports to provide live cricket coverage. Recently Comet Cable carried the broadcast of the India - Sri Lanka One Day Series via DD Sports and not via Neo Sports which was authorised to carry the feed in the region. Does this mean that LBN and Comet Cable can bypass SET Max and provide coverage of the World Cup via DD Sports?

Well not exactly because it is not certain whether the DD Sports coverage of the ICC World Cup will be restricted to only their terrestrial platform. And if so then the other Sri Lankan operators cannot access the broadcast. But if it is on the satellite platform of DD Sports then the local operators can access the DD Sports signal however it is not certain whether DD Sports will permit the local operators to broadcast the matches and may ask the operators to switch off the signal during the period of the matches. The fact is that the Indian Court ruling does not apply to Sri Lanka and SET Max can ask DD Sports to prevent operators outside India from accessing the DD Sports signal during the live broadcast.

Rupavahini has obtained exclusive FTA broadcast rights for the World Cup in Sri Lanka and the rights to Dialog TV will not have any affect on it. It is yet to be seen whether Dialog TV obtained exclusive rights to the World Cup matches by making SET Max exclusive to themselves, then the other operators also stand a chance of also showing the matches live via DD Sports but if Dialog TV have been made the exclusive pay television broadcaster of the World Cup in Sri Lanka then the other operators will not be able to legally broadcast the World Cup via DD Sports.

We however hope that subscribers of all pay television networks will be able to watch the World Cup via their service provider.


Anonymous said...

whats the big deal man??? let all the pay tv companes show the matches.Since you have a dish fixed in your head does not mean only people who have DTV should watch the match and the rest should tune into channel eye.Dont be so greedy and selfish.LBN or comet or anyother if they can get the sgnal legally let them show.Who cares who has exclusive rights.You selfish SOB

TV & Radio Sri Lanka said...

Our apologies that the last sentence in our post did not appear initially.

It has now been corrected.


Anonymous said...

SO, after all the talk of ILLEGAL , CHEAP IMPORTS from India, Now You talk about the EXTRA INNINGS , Mandira Bedi and Charu Sharma. Are they also CHEAP indian imports? Why this hypocrisy? Let us not brand and stereo-type any nation. We need all our neighbours to prosper, isn't it?

Anonymous said...