"Set max world cup exclusivity, is with Dialog TV.DD can only air in the Indian territory" says Mr. Ramesh - Sales Manager of Dialog TV

In an interview with us Sales Manager of Dialog TV says "Set max has the DTH and pay TV rights for world cup.Rupavahini has the terrestrial rights from Nimbus .Set max world cup exclusivity, is with Dialog TV.DD can only air in the Indian territory." further reinforcing their press release that says they are the exclusive broadcaster of the ICC World Cup in the pay television platform. Even though DD Sports has obtained rights it seems that local operators such as LBN and Comet Cable will not be able to broadcast the tournament using DD Sports signals.

Meanwhile in an interview with us LBN Managing Director Mr. Shirantha Herath to a question on whether the World Cup will be telecast on LBN says "Dialog has got exclusive satellite rights and we are in discussions with the broadcaster. If Dialog has paid a premium to stop other platforms and deny non dialog customers from watching the world cup we will not be able to broadcast the world cup on LBN. This is yet to be finalized.", but he has not ruled out the possibility of the World Cup being broadcast on LBN.

We are still awaiting a response from Comet Cable regarding the World Cup and their digitization plans.

For a full script of the interviews please select the following links,
Interview with Mr. Shirantha Herath - Managing Director of LBN
Interview with Mr. Ramesh Anthony - Sales Manager of Dialog TV