Friday, May 30, 2008

Zone Reality to cease Asia Pacific transmissions

Zone Reality has informed all pay television operators in the Asia Pacific Region that they will be ceasing transmissions with effect from June 30th. Zone Reality formerly known as Reality TV was rebranded two years ago and has not been able to make a significant impact in this region. Most of their programming was picked off other broadcasters such as BBC, Discovery, etc. The main focus of this channel is on reality shows/documentaries and the channel did manage to telecast good programming. This channel spurred the US based Fox Group to launch a channel called "Fox Reality".

The main reason for the channel to cease transmission is the fact that it is not commercially viable since the channel is also commercial free. Many viewers in this region will certainly miss Zone Reality which had created a niche audience among viewers in Sri Lanka and the rest of the region. One of the major drawbacks of this channel was that some of the programming was quite old unlike Zone Reality UK. Many of us certainly will miss this channel and hopefully they make a return to this region with even more dynamic programming.

Zone Reality was available in Sri Lanka solely via Dialog TV and mainly concentrated distributing their signals in this region using DTH operators.

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