Thursday, January 26, 2012

Channel One MTV to rebrand as "MTV Sports"

Channel One MTV is to be rebranded as "MTV Sports" with effect from today. Although not a dedicated sports channel it will focus mainly on sports plus a mixture of entertainment, lifestyle & business programming plus News 1st updates during it's 18hr broadcast.

In addition they have secured the rights to launch the local version of "Who wants to be a millionaire". Competition among the two sports channels CSN (Carlton Sports Network) & MTV Sports is expected to heat up. Most of the important sports content involving Sri Lanka is telecast by the SLRC "Channel Eye" owing to their superior coverage. However with CSN entering the scene some policies have changed, some of which the Maharaja's are hoping to capitalise on and it is highly likely that we may see more channels taking on a sports outlook.

However the sad thing is that "MTV Sports" like "CSN" will not be a full time sports channel at least for the moment. In addition MTV Sports coverage should be improved on par with SLRC or CSN if they are to be a truly vie for rights for sports contents involving Sri Lanka.

With the Olympics games to be held in London this year it will interesting to see who acquires the broadcast rights for this important event. This undoubtedly good for Sri Lanka since sports was a genre strictly restricted to the pay television segment & some of these channels should start broadcasting sporting events such as Rugby, Formula 1, Football which are some of the events which do not involve Sri Lanka but have a considerable following in this nation.

It is highly likely that the SLRC "Channel Eye" channel would also be rebranded & take on a sports centered name in order to stay on top of the game when it comes to sports broadcasts in Sri Lanka.

Daily FT 26th Jan 2012 : Channel One out, MTV Sports in

41 comments:

Kumar said...

They don't have good coverage, no qualified announcers specially Shakthi, focusing businees in programs like Superstar and finally give superstart to those who known to them. If they get right for any sports telecast only people in Colombo and Kandy town can view, no body else.

vickya said...

Ya Really great game thanks to update. Wholesale Printing And Club Flyers

Kumar said...

http://radiotvsl.blogspot.com/

Uturn said...

What is the frequency of MTV?UHF..

thushjay said...

@ Uturn

UHF 58 - Colombo
UHF 51 - Kandy

kayhaytha said...

The problem of advertisement-infested Star Movies India is beginning to affect Subscribers of LBN, Dialog & PEO TV adversely. The universal rights of Cable TV subscribers is being violated by Star Movies India with the surfeit of advertisements being shown. We pay for these cable TV channels because they are expected to be advertisement-free, especially during a Movie. Are LBN, Dialog & PEO TV compelled by Star International to offer only Star Movies India to their subscribers or has the price of Star Movies Asia increased drastically after the recent name-change ?
LBN, Dialog & PEO TV must inform their Subscribers as what the true situation is in this regard ?
We have a right to know why our rights as Subscribers are being violated with such impunity.

Davi said...

Sinha FM (ex-youth fm) will launch tomorrow (3) or on independent day (4)

nilantha said...

Independent Television Network (ITN) officially declared that their Digital Transmission will be in High Definition (HD), and will launch it in coming months.

Revox said...

@Blogger nilantha

Where did you get this info from? If you know... will it be DVB-T or DVB-T2?

nilantha said...

@Blogger revox,

That information conveyed in "Deyata Kirula" exhibition, and for sure it will be in DVB-T2 standard, cause DVD-T2 is the only standard that can facilitate the HD level Digital Transmission.

Revox said...

@Blogger nilantha

Thanks for the info, Time to start up a STB DVB-T2 business.

MDJLanka said...

Test transmission @ 87.6 FM from Colombo. Await ! a Change is Coming soon...

nisha said...

Thats SLBC SPORTS Channel testing

oshada said...

dialog test transmission on dialog platform wht is it?

oshada said...

dialog test channel is in dialog platform wht is it?

Chander said...

New Tamil Radio Station on test 104.00 FM.......
Alai FM which will be the sister radio channel to Dan TV under ASK Media Pvt Ltd.........

Meantime this will be the 1st ever digital radio station covering all island....

COLOMBO INTERNATIONAL BOOK FAIR said...

Its not ask media its assetbroadcasting who owns neth fm
are carring the test on fm 104

kirala said...

If MTV Sports is a genuine sports channel, then why do they interrupt sports broadcasts for news, superstar etc?

In my opinion, MTV sports is one big farce, set-up just to compete with CSN hoping to win broadcast rights to future cricket tournaments, as the government has decided only "dedicated" private sports channels will be given broadcast rights for matches where Sri Lankan cricket team participates.

Pathetic situation!

3zzz said...

Hiru TV test transmission was official switched on last Monday (12)

It was only for couple of hours and to avoid astrologically negative time period due on

Wait for more details

Rawanasinghe said...

Anada Ridma 96.1fm on this 22nd. Colombo only.

nisha said...

Hiru TV will launch on 3rd of May 2012

Maddy said...

it is worth to read for
http://car-battery.blogspot.in

Kumar said...

http://mobileappslk.blogspot.com/

Supun Sandika Meepegama said...

http://www.supun-online.blogspot.com

Chander said...

HIRU TV WILL OFFICIALLY LAUNCH ON MAY 3RD

http://www.english.gossiplankanews.com/2012/04/hiru-tv-will-officially-launch-on-may.html

nisha said...

HITU TV Now test on UHF 38 Colombo. Last night they telecast Zee tv channel. then the switched it to dialog test channel.

Chander said...

Hiru Tv Testing In Nuwara Eliya..............

Kumar said...

UHF 38 is not clear in colombo

Unknown said...
This comment has been removed by the author.
Tharanga said...

Hiru TV now test on UHF 45 Colombo

COLOMBO INTERNATIONAL BOOK FAIR said...

Im From Kadadawatha I got Only UHF 38 These Day's .But From Today Im Getting UHF 45 But Not Clear .UHF 38 Good Can watch. Why only Colour Bar's

COLOMBO INTERNATIONAL BOOK FAIR said...

MJF Media PLaning To Lauch Sinhala Fm Sation In 3 motnhs Time and Tamil Radio From End Of This Year.

Unknown said...

not working in downsouth

Unknown said...

what is hiru tv frequency in downsouth?

COLOMBO INTERNATIONAL BOOK FAIR said...

Rangiri SriLnaka Tv Going to Launch On 4th May .

ON TODAY'S LANKADEEPA SENDELLA .

Unknown said...

What is hiru tv frequency in Galle?

thushjay said...

Hiru TV will be launched on 23rd of May at 6.02 AM.

Hafsa said...

will you please add MTV Sports channel online

Sreekumar Chandrasekhar said...

pls suggest a website for watching channel eye.....this channel is good sports companion......amazing...i wish to watch this channel...pls suggest a idea........some one

kiruba karan said...

No coverag in vavuniya district specially shakthi and mtv you are not looking good

kiruba karan said...

Yes it is the best