Monday, July 09, 2012

ESPN-Star Sports split could result in a Fox Sports Asia launch

With ESPN & Star Sports splitting their almost 16 year joint venture. Star is in the process of purchasing the shares owned by Disney who operate ESPN. This would mean that Disney-ESPN would exit the sports broadcasting business in Asia for a few years due to the existing no-compete clause in the present agreement joint venture.

Once the Disney-ESPN shares are wholly purchased by Star, it would we believe result in the launch of Fox Sports replacing ESPN in Asia. In a few years Disney is expected to consolidate their asian businesses which would mean the return of ESPN into Asia as a wholly owned operation of Disney.

This entire split which is subject to regulatory approvals is expected to be concluded shortly which would mean the launch of Fox Sports Asia will take place soon thereafter. ESPN-Star Sports would most like be known as Fox-Star Sports in the future.


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