Tuesday, July 22, 2014

Exclusive - MTV Sports/New 1st faces identity crisis

In the wake of the launch of ADA Derana 24x7, MTV Sports / New 1st is facing an identity crisis. The channel which has a News 1st logo and MTV Sports logo displayed and telecasts everything ranging from sports, entertainment, etc doesn't seem capable of deciding what content to telecast. Initially MTV Sports biggest crisis was that they telecast many entertainment and less sports programming. After reports of the launch of a probable 24x7 news channel, then the News 1st logo was added compounding the problem even further. It seems that MTV/MBC was taken off guard and never expected a competitor to foray into dedicated news broadcasting.

So the only solution for MTV/MBC is to launch a channel for 24x7 news channel FTA, since ADA Derana is only available on Dialog TV at the moment, however expected to be on other platforms & FTA soon. Further MTV Sports should be dedicated to only sports or renamed as "MTV Sports & Entertainment". If it's renamed as "MTV Sports and News" it could be work but then again their news brand is "News 1st" which would be hard to incorporate into the name.

However the channel at the moment doesn't seem to have a sense of direction and has multiple logo's with all types of programming. It's facing an identity crisis and if rumors are to be believed there are a few that suggest that there are some severe management disputes over the direction of the channel. It looks like the Derana's are causing the Maharaja's to crack.

Let's not forget the bogus International Desk at News 1st where those who sit in there homes in Sri Lanka are asked to report as if from a major world city and the ones who do report from overseas are just some Sri Lankans who study or work in those countries who are known to staff members and are asked to read out a report prepared in Sri Lanka.

3 comments:

Sappa Tamang said...

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Nepal Base Camp Treks (Pvt. Ltd.)
Post Box: 8170 Thamel, Kathmandu, Nepal
Mobile: +977-9851111874
Email: sappagomso@hotmail.com
info@nepalbasecamptreks.com
URL:- www.nepalbasecamptreks.com

sonik said...

I was quite fascinated to see NewsFirst sending their presenters to the roof of their news studio to present their primetime news..lol

One wonders what would happen if there was a sudden rain shower during the news broadcast, or perhaps if mosquitoes began to attack the news anchor on air... haha

nilantha said...

ශ්‍රී ලංකාවේ රූපවාහිනී නාලිකා විකාශන කටයුතු ඩිජිටල් තාක්ෂණයට හැරවීමේ කටයුතු දැන් ආරම්භ කර ඇත. 2017 වසර මුල වන විට මෙම කටයුතු නිම කිරීමට නියමිතිය. ඒ අනුව 2017 වසරේ සිට VHF සහ UHF තාක්ෂණයෙන් විකාශන කටයුතු කිරීම සම්පූර්ණයෙන්ම නවතා දමන අතර ඉන්පසු එම තාක්ෂණයෙන් යුතු රූපවාහිනී යන්ත්‍ර (LCD, LED ඇතුළුව) ශ්‍රී ලංකාව තුල භාවිතා කල නොහැකි වනු ඇත.

ISDB-T නැමැති ලොව අති නවීන ඩිජිටල් රූපවාහිනී විකාශන පිරිවිතරය (standard) ශ්‍රී ලංකාවේ රූපවාහිනී නාලිකා විකාශනය කිරීමට තෝරා ගත් බව 2014 මැයි 20 දින ශ්‍රී ලංකා රජය නිල වශයෙන් නිවේදනය කරන ලදී.

මේ අනුව ඔබ නැවත ශ්‍රී ලංකාවට පැමිණීමේදී හෝ ශ්‍රී ලංකාවේ ඔබේ නිවසට යැවීමට රූපවාහිනී යන්ත්‍රයක් මිලදී ගැනීමේදී හෝ ශ්‍රී ලංකාවේදී ඔබ රූපවාහිනී යන්ත්‍රයක් මිලදී ගැනීමේදී එම රූපවාහිනී යන්ත්‍රය ISDB-T ටියුනරය (Tuner) සහිතව නිපදවා තිබේ දැයි සොයා බැලීමට මතක තබා ගන්න, ඔබ එසේ විමසිලිමත් නොවුනහොත් සිදුවන්නේ ඔබ දුක් මහන්සියෙන් උපයා ගත් මුදලින් මිලදී ගත් රූපවාහිනී යන්ත්‍රය ශ්‍රී ලංකාවේදී භාවිතයට ගැනීමට නොහැකිව අතහැර දැමීමටය.

එයට අමතරව ඔබ ශ්‍රී ලංකාවේ භාවිතා කිරීමට ජංගම දුරකථනයක් මිලදී ගන්නේ නම් එම ජංගම දුරකථනයේ ISDB-Tsb සේවාව ග්‍රහණය කරගැනීමේ පහසුකම තිබේ දැයි බලන්න අමතක කරන්න එපා. ISDB-T තාක්ෂණයෙන් ශ්‍රී ලංකාවේ ඩිජිටල් රූපවාහිනී කටයුතු ආරම්භ කල පසු කිසිම ජංගම දුරකථන සේවා පහසුකමක් නොමැතිව වුවත් ඔබ සිටින ඕනෑම ස්ථානයක සිට නොමිලේම රූපවාහිනී නාලිකා නැරඹීමේ පහසුකම් ISDB-T තාක්ෂණයේ අතුරුඵලයක් වන ISDB-Tsb තාක්ෂණය ඔස්සේ ලැබෙනු ඇත.