Friday, July 03, 2015

The Curious Case of MTV Sports

Well a couple of days ago, MTV Sports suddenly reverted back to the original MTV logo that they used in days gone by. The Sports part was dropped, on-screen graphics were changed to reflect this change. The channel which touted itself as a sports channel after CSN launched a few year ago, was more of a GEC than a sports channel. 

They were really never successful at acquiring sports content, in fact CSN had better sports content than MTV Sports. A run of the mill retransmission deal with Neo Sports resulted in a few Golf & Football content, non of which was "LIVE". The channel of course showcased the Olympic events together with it's sister channels, they of course telecast more less the same content that a few other channels broadcast "live".

With many sports content up for grabs like "Formula 1", etc the channel never really was interested in these. The final nail in the coffin maybe the failure to acquire the cricketing rights that was up for bidding.

It's interesting however that the channels, Facebook page & Website have not been updated & continue with the old "MTV Sports" logo. It's quite clear that internal communication is virtually non existent at the channel & looks like the administrators do not watch the channel & this has been a decision taken hurriedly.

It could also be that the channel is on it's way to be rebranded again maybe as a news channel which has been rumoured for sometime. Anyway only time will tell what the actual plans behind this channel are.


Vishwa said...

I think with new licence that MTV given.. they might be going for excl. Sports CH.. to accommodate the new CH .. they revert back to MTV ch

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