Friday, July 28, 2006

What are the Maharaja's upto?

Yesterday while flicking through the channels on TV we happened to come across Channel One MTV and happened to see the crawler running across the screen saying "We have paid Rs 10,000 to bring this programme to you" or something to that effect but it was about the tax imposed on local tv.

We thought that this issue was sorted out and none of the other stations are now making a big deal about this except for the Maharaja's. We saw it only on MTV but would someone please confirm whether they have the crawler on Sirasa TV too. Are any of the other channels running it too?

This is nonsense since when all the other TV Stations (namely ETV and Art TV) stopped broadcasting their regular programming due to the tax, the Maharaja's continued with regular programming. It was a moment where they used the weakness of ETV and Art TV to gain dirt cheap publicity.

It was a well known fact that ETV and Art TV would have been more deeply affected that MTV and we hope all the other local channels have learnt the true nature of the Maharaja's. The so called Action TV people never hightlighted the fiasco in the cable tv industry. because it is very advantageous for them if these cable tv companies are kept shut.

9 comments:

Sam said...

No. it is not really nonsense. That is brilliant media tactic. That is cheap and effective ‘Reality TV’.

Now not only they distribute TV programs - they also deliver some ‘Taboo’ with that too (extra heat). Now users just not only watch foreign programs - they involve in it – they are part of it – part of little media taboo. Kicking .. isn’t it?

Voice_in_Colombo said...

And it's kind of building a "political resistance" towards the government, which is a contract taken by Maharaja!

I wonder why they don't run crawlers on every advertistments they telecast as "We earn Rs, 80,000/- by showing you this 30 seconds advertistment"

Or, may be they'll show us the whole profit & loss account of MBC on every program!

PopularEconomix said...

its a smart move, making perfect business sense. they are a private media company with bottom lines to think about. Kudos on a good tactic!

Scourge (Skûrj) said...

I want my cable back :(

SpectralCentroid said...

I'm not a big fan of the MBC but when they first started the crawler which said " We have paid Rs. 75,000/150,000" I thought "hmmm not a bad move". But now when they bitch about the 10,000 for half 'n hour or 13000 for an hour long programme, it just looks cheap and pathetic.

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