Neo rebrands itself....

In addition to what was reported by us yesterday regarding the rebranding of Neo Sports to Neo Cricket it seems that a double rebranding has occured on the Neo channels with effect from today.

• Neo Sports re-branded as Neo Cricket.

• Neo Sports Plus re-branded as Neo Sports.

This is the first re-branding exercise adopted by the Neo Channels just over a year after its launch. Neo Cricket will be dedicated to cricket whereas Neo Sports will be showcasing all other sporting events including non English language coverage of cricket.