They have been accused of broadcasting racial advertisements for promoting the West Indies and Sri Lanka tour matches.
Ad N0. 1 - A West Indian visitor is at an Indian outdoor dhaba. He takes a mouthful of the curry and his mouth is on fire. As he runs around for water, the waiter walks away, the other guests put their hands in the glasses, drop their dentures in their glasses of water and other things that prevent him from drinking water. Finally, in desperation, he turns to a tap and even that has no water. Tag line - “It is tough to be a West Indian in India “. And then there are images of the West Indian and Indian teams playing cricket.
Ad No. 2 - A West Indian couple are snuggling on a boat in the middle of a large and serene lake. The boatman looks at them and then he stands. He throws the oar away and then starts disrobing. The couple look at each other, frightened. Then, when he’s down to his boxers, he jumps off the boat, leaving the poor couple in the middle of the lake with no oar and the West Indian guy calling out “Hello? Hello maan??”. Tag line - “It is tough to be a West Indian in India”. And then there are images of the West Indian and Indian teams playing cricket.
Ad No. 4: A Sri Lankan couple in the boat. Shots of the boatman grinning expectantly at what’s about to happen to them. Shorter ad than the WI one. Same tag line as above.
Already Neo is at logger heads with the Indian government for not sharing the live match feed with DD Sports and if they are found guilty of violating the advertising code with Ad No. 2 then they could face a ban of up to 30 days and if the other ads are also scrutinized and found to be violating the advertising code then the ban could be longer. They could even face a cancellation of their broadcasting license.
Nimbus runs two sports channels at the moment being Neo Sports, Neo Sports Plus and the third sports channel will be launched soon.
Neo Sports and Neo Sports Plus is available in Sri Lanka on pay television operator LBN.