Wednesday, September 19, 2007

Sony bags rights for New Zealand Cricket

SET India has bagged the broadcasting rights for New Zealand Cricket at a cost of $ 50 Million for the next four years. This brings Sony back into the cricketing game after the ICC Cricket World Cup 2007. According to information the broadcast rights for cricket played in England and Australia have been acquired by ESPN Star Sports now broadcast rights for cricket played in New Zealand are with Sony. The broadcast rights for the cricket played in Pakistan, Sri Lanka, West Indies, South Africa and New Zealand would be up for bidding soon and Sony may bid for any of these broadcast rights too. In addition Sony is interested in bidding for the Indian Premier League Twenty20 tournament which is an League operated by the BCCI and also for the Champions Twenty20 League which includes cricketing boards of cricketing nations such as Australia, England, South Africa and India.

Global Rights for ICC tournaments such as ICC World Cup, ICC Twenty20 tournament and ICC Champions Trophy for the next 11 years are held by ESPN Star Sports.

It is expected that the Sony MAX television channel will be carrying the cricket broadcasts since the channel was originally launched as a cricket and movies channel. MAX was the major broadcaster for the ICC Cricket World Cup 2007 and the sister channels SAB and PIX was used for cricket broadcasts when more than one cricket match was being played on any given day.

Sony MAX and SAB are available on pay television network Dialog TV. At present Sony SAB has been temporarily dropped on Dialog TV due to reception issues and bad quality programming.

Source : Indian Television - "Sony back in cricket telecast game, bags New Zealand rights"


nishantha said...

there is no any neessary to keep Set SAB online. MAX will carry the all matches. SAB only telecasting in the Hindi, Just Like When Neo sports showing India Vs S.Africa in Ireland, three months ago. SAB showing same one in Hindi. This will happen ONLY when India have a tour to New Zealand.

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